Great products live where business goals meet human needs.
I am a Product & UX Leader with 16 years of experience creating intuitive, accessible, and engaging digital products and cross-platform applications.
I specialize in defining UX strategy, product roadmaps and leading teams to deliver seamless end-to-end experiences.
I bring a balance of creative vision, user-centered thinking, and strategic leadership, ensuring that products not only delight users but also achieve business goals.
Products released
Key strengths
Product Strategy & Roadmapping
Aligning product vision with KPIs, prioritizing features, and ensuring design execution meets business objectives.
Data-Driven Design
Applying user analytics, and live-ops iteration to optimize retention and monetization.
Leadership & Cross-Functional Collaboration
Building and guiding multidisciplinary teams across Product, Engineering, Design, and Marketing.
Scalable UX Systems
Establishing design frameworks and accessibility standards for multi-platform titles with millions of players worldwide.
Accessibility & Inclusion
Advocating and implementing design practices that make products usable and enjoyable for diverse audiences.
Leadership
As a leader, my focus is on establishing a clear vision and strategic direction for my team.
I prioritize fostering trust, transparency, and empathy to build solid relationships.
Emphasizing authenticity, I value the diverse strengths and backgrounds of each team member, promoting a non-judgmental, collaborative space.
I set clear expectations while granting autonomy for growth.
Understanding each team member's aspirations and challenges, I guide their professional journey with ample learning and ownership opportunities.
My approach is to lead by example, rather than merely manage.
Working together
“Parisa was, without a doubt, one of the most impactful and valuable team members I had the privilege of working with on War Robots: Frontiers. She joined us at a critical moment - just a year before release - and took on the formidable challenge of completely rebuilding the game’s meta UX/UI while leading a newly assembled team to deliver it in time for launch. The scale of that task was immense, yet she executed it with brilliance, turning what could have been a risk into one of our strongest successes.
Parisa is the kind of professional who elevates everyone around her. She doesn’t just bring deep knowledge and expertise, she has the rare ability to push her peers and leaders alike to become better at what they do. Her relentless drive for operational excellence and team organization was matched by her talent for mentoring and guiding others, ensuring that both junior and senior colleagues could thrive under her leadership.
Beyond her exceptional skillset, Parisa is a true team player: collaborative, inspiring, and unwaveringly committed to creating the best possible experience for players. Working with her was not only a professional highlight but also a personal learning journey. I grew from her mindset, her discipline, and her vision.
Her combination of UX/UI mastery, leadership, and process excellence makes her an extraordinary professional, and I would jump at any opportunity to work with her again.”
“Parisa Zhong is the type of developer and human being that you want when you are building a core team and she defines the values, quality expectations, and standards for all those around her. She sets a very high bar for herself, and as a result, her work and professionalism drive those around her to be better and perform to their potential.
Having worked with her over multiple years, I found her honesty and brevity to be invaluable in helping me make product-level and personnel decisions, and I was able to identify areas of concern, opportunities, and blind spots. This is probably the thing that I miss the most now that we aren’t working together.
Regarding her discipline expertise, she is a logical problem solver who is capable of bringing you on her journey to decisions and directions, through clear and comprehensive documentation, presentations, and discussions.
It always impressed me that she made her decisions in such a comprehensive manner while still allowing for team members and leads to challenge and question decisions. Her flexibility in her approach led to much more buy-in from team members, and this ability to encourage collaboration and team work made her one of the most respected members of our leadership team(s).
I hope that I have an opportunity to work with, or for Parisa in the future.”
“I highly recommend Parisa for any role or project requiring exceptional expertise in UI/UX design. I had the pleasure of working closely with Parisa during our time on the Skull & Bones project, where I served as the UX Director.
The Skull & Bones team was a project of nearly 1000 individuals scattered around the globe. Parisa played a pivotal role, despite being based in Berlin while the core team was stationed in Singapore. Initially tasked with overseeing the scope of the Berlin team’s contributions to the Social UI/UX aspect of the project, Parisa quickly proved herself to be an invaluable asset in maintaining and expanding our UI/UX Design System and everybody know how tricky it is to build a proper Design System.
Her keen insights, attention to details & and rigor really helped improving, maintaining & improving the Design System.
In summary, Parisa’s contributions were indispensable to the success of the Skull & Bones project, and I have no doubt that she will bring the same level of professionalism, expertise, and enthusiasm to any future endeavors she undertakes.”
“I have known and worked along side Parisa off-and-on for years now (first at Ubisoft and more recently at NetEase) having collaborated on both project feature work and higher-level strategic direction. I have always appreciated her critical (yet forward) thinking and efficient approach to planning, design and delivery. She strives for clarity across dense and/or complex topics all while maintaining a pleasant, level-headed demeanor throughout any challenge, regardless of how time-crunched or intense the work can become. She is a great design partner, leader, and is an overall joy to work with, so I truly hope we cross paths again somewhere down the road - any team would be lucky to have her.”
“Parisa is a top notch lead that I’m going to miss working with. She is incredibly solutions oriented and exceptional at leading a team, a great collaborator, and her UX and UI knowledge is top notch. It was a delight to collaborate with her on solutions and she is a great asset to any team that would have her.”